- A campaign of new perspectives
Working with Nudie Jeans was extremely rewarding. Since the brand is focusing on a new perspective to jeans production we decided to reflect that in our deliverables. Nudie Jeans believe in wearing your scars with pride. A pair of jeans from Nudie tells a story of the owner of those jeans. We liked those descriptions giving by Nudie Jeans so much we decided to take the story-theme one step further. By creating a unique rare seen perspective both in design and copywriting Nudie Jeans got a new tone-voice in Norway leading up to the launch of the Nudie jeans repair-shop.
We asked the target audience; "What is your story?" and then gave away our fictional stories to why the pants displayed in the ad's had the scars they did. In the double page magazine ad seen above we named the pants Dessert Island, and created a matching funny story.
We studied each jeans collection nudie jeans had in production and picked out our favorites based on the scars. Above we named the jeans "Ninja Cut," due to the horizontal straight cuts that went across the legs. The named resulted in a visual appealing perspective and a matching funny story.
Each Ad or board would ask the target audience to send Nudie Jeans their story for a chance to design and create their own jeans with Nudie Jeans.
The Boards would give away sounds to further strengthen the impression. [Above the board would release a high pitched polar-bear brawl]
NUDIE JEANS "FICTIONAL BRIEF"
NUDIE JEANS IS A SWEDISH JEANS BRAND THAT'S LAUNCHING THEIR FIRST NUDIE JEANS REPAIR-SHOP IN OSLO, NORWAY.
CREATE A CAMPAIGN THAT WILL RAISE NUDIE JEANS TO A TOP OF MIND BRAND IN THE MONTHS prior and FOLLOWING THE LAUNCH OF THE NUDIE JEANS REPAIR-SHOP. THE REPAIR-SHOP ITSELF IS NOT REQUIRED TO BE THE MAIN FOCUS.
MARTIN SOLHAUGEN- IDEA / DESIGNER / PRODUCER
HERMAN LANGNES MARTINSEN - IDEA / COPYWRITER
TYPE OF WORK
A COMPLETE AD-MARKETING CAMPAIGN