News

ADUP Hawaii 2016 Winners

To the left Josh Sheetz, To the right Martin Solhaugen

To the left Josh Sheetz, To the right Martin Solhaugen

ADUP Hawaii is when Hawaii’s marketing, advertising, public relations, social media, videographers and artists of all kinds come together to help the Hawaiian community. The event is al about socializing and preparing a marketing campaign for a pre-selected non-profit organization

ADUP Hawaii 2016 was my second year attending the event. This time I came more prepared and even though the event is al about giving back I went al in to win.

ADUP Hawaii is put up by an amazing group of people named AD2 Honolulu. The event is split up in two different parts on separate dates. To kick it of AD2 Honolulu arranges a social mixer in downtown Honolulu, later at the actual event is held at Box Jelly kaka’ako Honolulu.

ADUP Honolulu Crew. 

ADUP Honolulu Crew. 

At the social mixer at Bar 35 we were given free food and formed our teams. My team was named P-dubb2 with a gangster panda beer as our mascot. At one point a random confused dude came into our private section of the bar and asked my team “Is this where the speed dating is?” which formed our original tagline: “We are just here for the speed dating.”

The following Saturday we meet at Box Jelly Kaka’ako. ADUP presented the sponsors, the non-profits and held speeches and served free food. We had a complementary breakfast and listened to four different volunteer organizations. Each team was later given their volunteer organization and was to create a creative marketing campaign in only eight hours. What I believe was the success to my team taking home the price is the fact that we were all collaborating together. The professionals opened up for the younger generation to express their talent and be a part of the idea and creative deliverables. As soon as we had a concept that everybody was agreeing to go ahead with it was easy to assign different tasks to everybody. Personally me and my fellow creative Director @joshsheetz was assigned with creating a TV-commercial and a radio spot.

My second year attending. ADUP Hawaii Has been around for three years. 

My second year attending. ADUP Hawaii Has been around for three years. 

Around 6 p.m. we had presentations and the judges went into a separate room to crown the winning team. My team was announced as the winners! It felt extremely giving coming back for the second year in a row and taking home the price. The whole event was wrapped up with a wrap up party. Free beer, vine, and food worked as elegant prices to the teams who had worked so hard the entire day. 

Great event made possible by: Ad2 Honolulu. 

Thank you so much for letting me be a part of it. 

Read more at HPU: http://hpu.edu/CHSS/Communication/News/Department%20News/HPU_Students_at_3rd_Annual_Ad-Up_Hawaii.html